“From structured strategic workshops to joy‑filled play sessions, bricks create the conditions teams need to thrive: openness, creativity, trust, and connection. If you want a stronger team culture, sometimes the best place to start is with a pile of bricks—and a willingness to play.”

 Strong team culture isn’t created or changed through a single meeting (PowerPoint or LSP) or motivational poster — it’s built through shared experiences that encourage openness, creativity, and genuine human connection. Bricks offer a uniquely effective medium for this, whether through structured LEGO® SERIOUS PLAY® (LSP) workshops or fun, informal brick‑based team events.

Firstly:  What is Team Culture?
Team culture is the shared set of behaviours, values, attitudes, and norms that shape how a team works together. It influences how people communicate, solve problems, make decisions, and respond to challenges. A strong team culture creates trust, psychological safety, and a sense of belonging, allowing individuals to collaborate openly and contribute their best ideas. It is reflected in daily habits—how feedback is given, how conflict is handled, and how success is celebrated. Ultimately, team culture determines not just how a team performs, but how it feels to be part of that team.
Now that we have that defined and are on the same thought wave, why LEGO® SERIOUS PLAY®, or even any use of the brick for fun or serious events?
Research shows that play unlocks creative thinking and enhances collaboration (hence, an education system that is based on play for the early years). Playfulness stimulates the brain and supports learning, creativity, and problem‑solving.  Play transforms rigid thinking into flexible, imaginative problem‑solving—exactly what high‑performing teams need.
LSP works because its structured play process—build, share, reflect—externalises ideas, removes hierarchy, and makes complex concepts tangible.

Culture Needs Psychological Safety—And LSP Helps Build It

Psychological safety is a proven driver of team learning, performance, and innovation. Studies show that when people feel safe to express ideas and take risks, team dynamics and productivity improve significantly.  LSP naturally supports psychological safety by giving everyone an equal voice—each person builds a model and shares their perspective, and most importantly, it is facilitated to achieve this. This removes hierarchy and encourages honest conversations that might not surface in traditional meetings.

Not Just Serious—Fun Events Build Culture Too

While LSP provides deep strategic alignment, fun events—team challenges, timed builds, creative competitions—also strengthen culture. Research widely supports play as a catalyst for creativity and connection in workplace settings, showing that playful environments improve engagement, collaboration, and idea generation.  These lighter activities help teams laugh together, experiment, and rediscover their creative spark. When teams play, they build trust, reduce stress, and strengthen social bonds—the foundations of a positive culture.

The Bottom Line

From structured strategic workshops to joy‑filled play sessions, bricks create the conditions teams need to thrive: openness, creativity, trust, and connection. If you want a stronger team culture, sometimes the best place to start is with a pile of bricks—and a willingness to play.

How House of Bricks Supports Teams

House of Bricks offers both facilitated LSP sessions and fun, high‑energy LEGO events tailored for team building. Whether you’re aligning leadership on strategy or helping a team reconnect after change, bricks provide a shared language that brings people together—quickly and memorably.  Ready to build success with your team? Book a LEGO® SERIOUS PLAY® workshop today.

 

 

 

 

House of Bricks Corporate Services

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