Building Connections That Last: How LEGO® SERIOUS PLAY® Transformed a Conference

“People discovered connections between their roles and the collective mission. They saw how each business and individual contributed—and where collaboration could improve.”

Conferences are about more than presentations—they’re about relationships, collaboration, and shared understanding. But how do you create that in a room filled with diverse businesses, clients, and individuals who may have never worked together before?

That was the challenge one organization faced when they invited us to lead a 4-hour LEGO® SERIOUS PLAY® workshop as part of their annual conference. The goal was clear: strengthen connections and uncover insights that would shape how they serve their end users—the clients at the heart of their work.

Starting with Play, Moving to Purpose

We began with something fun: “What does the nightmare client look like?” Laughter broke the ice, and creativity flowed. Then we shifted to the serious work—exploring real-time end-user needs. Together, participants built models that represented:

• What their clients truly need
• What they already do well
• Where gaps exist between expectations and delivery

Through hands-on building, conversations deepened. People discovered connections between their roles and the collective mission. They saw how each business and individual contributed—and where collaboration could improve.

The Impact

By the end of the workshop, every participant left with a small model—a tangible reminder of their key takeaway to keep on their desk. Feedback was overwhelmingly positive:

• “Engaging—attendees were brave, bold, and open to contribute.”
• “Helped build communication pathways and relationships for the rest of the conference.”
• “Offered something different—an out-of-the-box experience.”
• “Perfect timing—set the foundation for deeper conversations the next day.”

Why It Works

In today’s fast-paced business world, teams and clients need more than strategy—they need connection. LEGO® SERIOUS PLAY® creates a safe, creative space for honest dialogue. It helps uncover insights that traditional meetings often miss. And it leaves participants with something powerful: a shared understanding and a renewed sense of purpose.

If you’re planning a conference or team event, consider this: What would happen if your people could see beyond roles and titles—and truly connect? That’s what LEGO® SERIOUS PLAY® delivers.